Consumer Reports has ranked Virgin America the best airline in the United States. Virgin America debuted in 2007 and has since expanded to serve 21 U.S. cities, three in Mexico, and one in Toronto, Canada.

This may or may not come as a shock to you, but Comcast and Time Warner Cable comes in last on the American Customer Satisfaction Index. Although there were some improvements, looks like most subscribers are going for fiber optics and satellite to watch television. Here are the rankings:

Why is it that some businesses do not readily have changing tables within their restrooms? Imagine you’re in a restaurant with your family and your baby needs a diaper change. No biggie, you can just take them to the restroom and change them on a convenient changing table. Now imagine there was no changing table. It’s hard to be a satisfied customer when, because of a lackluster restroom, you’re forced to change your baby in an uncomfortable place, or even leave all together! Businesses should be concerned about losing valuable customers due to avoidable situations. Adding a changing table to your restrooms seems like a simple way to heighten, or at least not lower, the customer experience of parents who have infants and toddlers.

It's no secret that incentives increase response rates, but using the wrong incentives for your survey can deter respondents as well. This piece of advice can also be applied to businesses offering a coupon or a promotion to build customer loyalty. But Kmart totally missed the mark with their incentive for this customer.

J.C. Penney has been around for more than a century, but just because it’s a staple in most American malls and one of the biggest online retailers doesn’t mean it’s safe from making potentially business ending mistakes. When the company hired Ron Johnson, former Senior VP of Retail Operations at Apple, there were high hopes for his input. He was now at the helm of a huge sinking ship, one struggling to stay afloat. His creativity and planning would save J.C. Penney, or so it was believed. Johnson convinced J.C. Penney to appeal to younger customers by revamping their store layouts, adding new brands, and removing old brands. The company adopted a new pricing strategy that did away with high-low pricing and “jumping through hoops” for good sales, opting for an everyday “fair price” model. Johnson’s strategy seems to have backfired, and in turn he was fired. In hindsight, J. C. Penney should have done more research into what satisfied customers, rather than so quickly changed its entire business strategy. Out with the old, in with the new! But, when it comes to customers, it turns out the old left and the new never came.

It's been a little over a year since I wrote this blog on maintaining customer loyalty, and wanted to revisit customer loyalty on new findings from Forrester on what builds customer loyalty.

It's not the first time we've blogged about cruise disasters (click here to read), but now that the weather is warming up I've been getting more emails on cruise deals. After the nightmare on the Carnival Triumph, the cruise ship that was stranded for days in February without electricity or plumbing, I've received emails from Carnival's President himself, Gerry Cahill on increasing customer satisfaction. He says...

It seems like only yesterday we were debating whether or not to join Facebook personally, much less as a business.  And occasionally we still see some marketing expert claim that social media is a passing fad and nothing to be worried about.  But social media is here to stay.  If you have any doubts, take a look at these statistics, compiled from various sources by Hubspot.

The future of manufacturing and product development may lay in 3-D printing. Though it has been around for decades, 3-D printing is leaving the labs of scientists and engineers and entering the world of commerce. Imagine consumers being able to personalize, tweak, and add unique adaptations to their favorite brands before making a purchase, and then printing that object right in their home. Talk about creating more customer satisfaction.

Polaris POV has explored pet parents’ seemingly endless capacity to shower their pets with the best of everything in a previous post.  But in that post we focused on premium food and health treatments.  Today, we want to shed light on a much more pressing problem: those ugly dog beds and crates that we have all over our homes.