Mixing Marketing Research and Philanthropy

I have blogged a few times about the opportunity to use your marketing research dollars to support causes while also getting your project done. It's an idea that especially intrigues me now, when so many non-profit organizations are struggling to find new sources of revenue and to increase donations. And it's a bad new double whammy, as non-profit organizations [...]

Brand Research: So Who Are You – Really? (Part 2 of 2)

As we discussed earlier this month, there is great value in taking time-out for a long, hard look at your business. From a marketing research perspective, this also gives you the opportunity to pull together all the data and insight you've collected - hopefully being able to create some over-arching insight that will guide strategy development. In this [...]

Five Tips for Online Survey Research

It is helpful to think of the stages of a performance when you are putting together an online survey. For example, you would never launch a performance without a rehearsal, but there are many online surveys launched without testing! So whether your musical performance tastes are rock and roll, classical, or country and western, take a look at [...]

3 Reasons Why Brand Value is Worth More Now than Ever

There's a dilemma in branding, that the value of a brand is diminishing due to the internet and multi social media platforms. Some argue because so much information is out there readily available the research isn't necessary anymore. Well, our branding expert couldn't disagree more. Here are her 3 important functions of a brand and why the research is [...]