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Marketing research surveys often performed with prospects

Advertising effectiveness
Attitude & usage
Brand research
Marketing effectiveness
Product development

Identify Prospects With Competitor Satisfaction Survey Research

Marketing research surveys with prospects differ widely from other customer lifecycle surveys. While not yet customers, prospects represent your opportunity for growth and your company's future.

Basically we will develop a competitor satisfaction survey to tell you how your competitors are doing with their customers -- your prospects. Armed with this competitor satisfaction research, you will better understand your prospects' perceptions, awareness, wants and needs. The knowledge gained can then be used in the initiatives such as product development/revisions, targeted marketing, etc.

In addition to competitor satisfaction research, one of the most common marketing research surveys conducted with prospects is market segmentation research, which divides target segments into homogeneous groups for developing products, sales strategies, marketing and communications. Polaris is fully experienced in performing market segmentation surveys, and can help your company build knowledge and better understand your prospective customers. We have experience performing different types of marketing research surveys with all kinds of prospects across many vertical industries.

Marketing Research Survey Design & Strategy

Whether you have a program design and strategy in mind for an upcoming market research survey, or you need help developing your program from scratch, Polaris can help. Polaris is a full-service firm with almost 20 years of experience. We have conducted a range of successful marketing research survey programs, including retention surveys, customer satisfaction surveys, and customer churn surveys and competitor satisfaction surveys. Most of our clients utilize all of our services, from strategy and development through data collection, analysis and reporting. We will advise your company regarding type of market research survey, sample size and methodology in consideration of your specific situation, strategic initiatives and budget constraints. With our data collection and reporting capabilities (Internet, CATI call center, IVR, StatTrac® and online reporting), we remain very flexible throughout the project, helping you to create and execute the most successful marketing research survey possible.