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Polaris' Key Services

Polaris Provides Variety Of Survey Methods

Marketing research is essential to identify the changes you can make that will have the greatest impact. But it must be accurate.

Because quality is our number one concern, Polaris has invested heavily in state-of-the-art marketing research survey data collection technologies. We have partnered with the largest and top-quality marketing research survey data collection agency in the country – Western Wats and enjoy the use of their fully automated telephone center. The CATI call center provides remote monitoring for our telephone survey programs, which allows for greater quality assurance. We also conduct online surveys in house via our full-function, web-based system, NetStar®. For certain types of marketing surveys, like call center survey programs, Interactive Voice Response technology (InterStar®) works best.

Polaris utilizes all major survey methods for data collection.

CATI

Our telephone interviewing center combines the latest Computer Assisted Telephone Interviewing (CATI) software with predictive dialing technology and automated call distributor capabilities.

NetStar®

Our Internet survey system provides an incredibly robust platform for programming and hosting web-based marketing research that gathers timely and insightful information in a fast and accurate format.

InterStar®

Our Interactive Voice Response (IVR) system allows respondents to call a toll-free number at their convenience to respond to prerecorded questions via the keypad on their phone.

Other Methods

Mail Surveys
In-Depth Interviews
Focus Groups