Customer Satisfaction and Loyalty Research
Brand Research
New Product Research
Employee Research
Survey Services – A la CarteSearching for a Great Marketing Research Partner?
Searching For A Great Marketing Research Partner?
The premiere full-service market research firm in Atlanta, Georgia since 1989 offers both the highest quality quantitative survey research (online, mail and telephone) and expertly conducted, insightful qualitative research (focus groups and in-depth interviews). We have several research specialties, including:
Customer Satisfaction & Loyalty Research
Polaris can help you create or revise a high-quality customer satisfaction baseline and tracking program using state-of-the-art interviewing, online reporting and optimized for performance improvement.
Brand Research & Consulting
Whether you are just starting to define your brand or whether you have an established brand that you are managing, Polaris can provide accurate and timely information for effective brand management.
New Product development Research
To increase your chances of new product success, turn to Polaris. Our
experience in market research for identifying, developing and launching new products is second to none.
CONTACT US for a project quote today!
Top Ten
Most Common Branding Mistakes
We reached out to Polaris at a time when customer retention was in a continual decline and needed to take action. We had little to no experience with marketing research and required a great deal of guidance. Polaris did a wonderful job explaining alternative approaches, and making our staff feel comfortable with the process ahead and flexible to our needs. We were very impressed with the quality and thoroughness of their work. Debra Semans conducted true investigation into the nature of our business and industry to better facilitate the research. The results and recommendations they provided gave us evidence that was clear and actionable. Our experience with Polaris was professional, insightful, and very pleasant.
Polaris was instrumental in helping us develop and launch our annual player development end-of-season assessments. The results have allowed us to use honest organizational feedback to set standards and enhance program offerings. Their reporting is detailed and user-friendly, which is critical for us to be able to share it with the entire organization. They are very easy to work with, extremely responsive, flexible and collaborative. It’s very easy for me to reach someone at Polaris whenever I need them – a priceless luxury with my schedule!
Our law firm needed some statistically significant market research to determine if the theory in one of our cases was a reality. It was and so we decided to proceed. Polaris Marketing Research got us the information we needed to make a critical business decision in a timely manner and within the budget that was quoted. Without their assistance, our decision would have been a guess, albeit educated, which is generally unsettling and sometimes expensive. We will use Polaris Marketing Research again in the future.