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I have known the principals at Polaris for many years and hold them in high regard. They are smart, marketing-savvy, have high integrity, and are easy to work with. They have done a number of studies for us at the Robinson College of Business and have always under-promised and over-delivered. They add an important strategic dimension to their projects, something very few marketing research firms are able to provide. I highly recommend them. end-quotes
  
Ken Bernhardt
Taylor E. Little Professor of Marketing and Special Assistant to the Dean
Robinson College of Business
Georgia State University

Welcome to Polaris Marketing Research Company

Polaris Marketing Research is a full-service marketing research company with premier customer satisfaction survey and loyalty measurement programs, lost customer analysis, state-of-the-art interviewing and data collection, and quantitative and qualitative research expertise. We specialize in helping companies understand current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction, loyalty, retention, awareness, perception and various customer behaviors. We also are experts in brand research, helping companies develop brand strategies that effectively support their identity and positioning. We have years of experience in new product development across a wide variety of industries.

A New Polaris Service Offering for 2009

We are pleased to introduce a new service in 2009 that capitalizes on our internal resources and research expertise. SurveyTrac™ is Polaris' response to demand for cost-effective, quick online surveys for novices and seasoned researchers alike. Unlike low cost online survey programs, we offer professional support to help you design the research project and interpret results. SurveyTrac™ is hassle-free and you won't believe the price and turn-around time. Visit the SurveyTrac™ web site to learn more about how we can help when you need survey information quickly and your budget is limited.

Striving to Delight Our Clients

We are a marketing research company dedicated to providing personalized project management and a staff committed to exceeding our clients' expectations. Because we understand the importance of always aiming for 100 percent accuracy, we pay very close attention to detail for each project. Much of Polaris' annual business is from recurring, expanded or referral business, which we feel speaks to the quality of work and the services we provide. We are very proud of the client testimonials we have received.

Contact us to learn more about our marketing research capabilities and specialties.