Welcome to Polaris Marketing Research, Inc.

Polaris is a full-service marketing research company helping clients obtain practical information for business decisions in:

• Customer Satisfaction and Loyalty
• Brand Management
• New Product Research
• Employee Satisfaction
• Customer Retention, Lost Customer & Win-Back

We conduct surveys using every quantitative methodology including online, telephone, IVR and mail.  In addition to tried-and-true qualitative research methodologies, our moderators and expert interviewers use state-of-the-art tools for online focus groups and in-depth interviews. Polaris also offers a true hybrid solution for integrating quantitative and qualitative research methods that is extremely effective and very affordable. 

We have been successfully providing quality service since 1989, helping companies:

• Understand the behavior of their current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty.
• Develop brand strategies that effectively support their identity and positioning, capitalizing on our years of client-side brand management and brand research experience.
• Identify unmet consumer and business-to-business needs, screen concepts and plan for marketing communications to support the successful launch of new products using our decades of experience in new product development across a wide variety of industries.

We are dedicated to providing personalized project management and our staff is committed to exceeding our clients' expectations.